How to write your Linkedin Bio (summary)

How to write your Linkedin Bio (summary)

As Scott Berkun says in his blog post about Bios, “Many good people write bad bios for themselves. Anyone asking you for a bio, or reading it, wants you to sound awesome, but what they need and what your ego wants to say are often different things.”

Your Bio, or “Summary” as Linkedin calls it, should be short and objective. Think of a “headline” that will also appear by your name on the top. This headline will be a short sentence made up with words that show your biggest skills, interests and show you are a human, not a work machine. So things that you enjoy doing outside your work environment are important.

Then select 3 or 4 sentences that summarize the main experiences you’ve had in your professional life. I like to call it “the juice”. But remember to include stuff that you want to attract more of. Remember that Linkedin also works via “word matching” so the words that you include in your Linkedin experience will attract opportunities. That’s why you should use words related to what you like and want to do. Things that you’ve done that you did not enjoy doing should not appear. This way, you’ll attract more of what you want and like into your career!

To finish, include a list of your specialties. You can use bullet points to make it clear and objective. Try to stick to 4 to 8 at the most.

Here is an example to help you out:

Mari Pimenta – Digital Business Coach (digital nomad)

Career Coach. Digital Nomad. Meditation & Writing enthusiast. Work Futurist. Connecting, Learning & Sharing.

Founder of Maxi Career Coaching, Exciting Careers Podcast and Linkedenglish Online English School. A certified international Business Coach with a strong entrepreneurial and commercial background, working with individuals as well as Fortune 500 companies. Has taught, trained and coached hundreds of professionals from all over the world. As a digital nomad, has lived in seven countries enjoying the freedom of being digital. Breaking rules for a healthier work future. Constant Learner.

Specialties:
Career Transition & Linkedin strategy
How to Start a Digital Business (as a Digital Nomad, or not)
Networking
Learning & Sharing (podcasting, blogging, writing, social media)
How to get a new (even remote) job
High Performance Tools (meditation, writing, physical exercise and many other apps)
Public Speaking

* Note – if we’ve never met, please let me know in your connection request why you want to connect or I won’t be able to add you

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